Introduction
NEW RIDER INDUSTRIES is a professionally managed manufacturing company based in Sialkot, Pakistan, specializing in premium motorcycle wear, sports apparel, safety garments, and custom clothing solutions. With a commitment to excellence and innovation, we have established ourselves as a reliable partner for brands, distributors, and retailers in international markets.
Our company is built on a strong foundation of skilled craftsmanship, modern production facilities, and structured manufacturing processes. We combine technical expertise with precision workmanship to produce garments that meet the highest standards of durability, functionality, and performance. From motorcycle leather racing suits and riding gloves to sports uniforms and custom-designed apparel, every product is developed with careful attention to detail and quality consistency.
At NEW RIDER INDUSTRIES, we understand the evolving demands of global markets. Therefore, we continuously invest in advanced manufacturing techniques, quality control systems, and professional workforce development to ensure that our products align with international expectations. Our focus extends beyond production — we aim to create value-driven solutions that support our clients’ brand growth and competitive positioning.
Through transparent communication, reliable service, and tailored OEM and private label capabilities, we strive to build long-term business relationships based on trust, performance, and mutual success. Our dedication to quality, integrity, and customer satisfaction defines who we are and drives everything we do.
Our Team
Muhammad Bilal
Muhammad Bilal was born in Sialkot, Pakistan, into a family deeply connected with the textile and leather manufacturing industry. As the son of founder Mian Muhammad Akhtar, he grew up in an environment shaped by entrepreneurship, discipline, and a strong commitment to quality craftsmanship.
Mian Muhammad Akhtar
Mian Muhammad Akhtar began his professional journey with determination, discipline, and a clear entrepreneurial vision. Being born and raised in Sialkot — a city renowned worldwide for its excellence in sports and leather manufacturing — he developed a deep understanding of craftsmanship and quality production from an early stage.