Mian Muhammad Akhtar began his professional journey with determination, discipline, and a clear entrepreneurial vision. Being born and raised in Sialkot — a city renowned worldwide for its excellence in sports and leather manufacturing — he developed a deep understanding of craftsmanship and quality production from an early stage.

In 2011, he stepped into the motorcycle leather garments industry, focusing on precision manufacturing and performance-driven products. Through consistent hard work, attention to detail, and commitment to customer satisfaction, he built strong relationships within the industry.

Recognizing the growing demand in the global apparel market, he expanded operations in 2017, strengthening the garments division and broadening the product range to include sportswear, safety wear, and custom clothing solutions.

With years of hands-on experience and leadership, his journey reflects resilience, continuous improvement, and a dedication to excellence. Today, under his guidance, NEW RIDER INDUSTRIES continues to grow as a trusted manufacturing partner, driven by integrity, innovation, and long-term vision.